Privacy Policy

Privacy Policy

Write your privacy policy to cover all the bases. While all privacy policies should be specific to the site, policies and disclosures need to be more detailed on commerce sites. The more information you gather, and the more other companies have access to it, determines how extensive your policy should be. People aren’t willing to give you their financial information unless they believe their information is protected and secure. Make sure your policy addresses any questions a consumer may have about doing business with you. Examine your business carefully and include in your policy any issue that might be of concern to your customers. You may want to include assurances about any of the following: What kind of customer’s personal information is collected. You may want to offer a detailed explanation about why you collect the information in the first place, such as it is needed to communicate with the customer or to ship goods. How the customer’s information is securely stored. Include the name of the provider you use. For example, “XYZ.com uses ABC’s state of the art software to securely store your data.” How any or all of the information is shared. Include an opt-out option. Inform your customers that you might send information about hem to third parties, and allow them the choice of opting out: you will not be allowed to convey their information without their consent. Third-party advertisers on your site and links to their websites. Explain why you are sharing the information with third-party advertisers; perhaps those advertisers need your information to fulfill orders or to send an email confirmation. Customers are not as skittish about sharing information if they understand that it is necessary and beneficial to them.